|
Automotive Detailing is a psychological selling factor
The cost of cars like everything else is increasing and sales are decreasing. You could be losing money because your detail shop is inefficient or it may be producing less than satisfactory results. The appearance of a vehicle is everything. It creates the first impression that a consumer has. People can't form a mental picture of themselves in a new or used vehicle that looks dirty. Customers doesn't look immaculate. When a consumer is looking to buy a car they want it to look new even if it is pre-owned. Automotive detailing is a psychological selling feature that can not be ignored and it does not pay to use detailers who can not competently do the job.
How successful is your current car care provider?
Is your current car care provider costing you money? Trying to skimp on the appearance of the vehicle is not beneficial or cost effective. As times change - so do clients needs. Amateur clean-ups and quickie cleans are a thing of the past. The demand for a spectacular and flawless looking vehicle is vital to your business. People are becoming educated about car care and the importance of auto detailing. People are protecting their investment instead of visiting the car wash to save a few bucks. Consumers have learned that quality car care comes with a price but in the end it's worth it. A well maintained car = higher resale, the vehicle sells faster and it reduces costly repairs. If consumers are seeking out the best automotive detailing centers do you really think they expect any less of you? The answer is no.
Professional Detailing Spa's VS. Amateur clean-up shops
Amateur clean-ups may be cheaper but in the long run they can cost you sales and money! Work performed by a professional detailing spa is more expensive but the quality of workmanship aids in increasing sales, helps vehicles to sell faster and reduces customer complaints, comebacks and makes your clients happy knowing that they have had their new car cared by a company with the highest standards. Which practice do you currently adopt?
Take the auto detailing quality assurance test
Answers marked green indicate that you are most likely using the services of a professional detailer. Answers in red may indicate that that your current detail tech is not best suited to you and may be an amateur or untrained.
- Do the automobiles on your lot look sensational? Yes / No
- Do your cars stand above the competitors and stand out to a customers? Yes / No
- Do your vehicles look in like new condition, are they fresh, sparkling and polished? Yes / No
- Do the interiors look and feel sticky or greasy? Yes/ No
- Are the carpets or seats wet when you get them back? Yes / No
- Do they return with dirt and debris in seats, carpet, knobs and compartments? Yes / No
- Do the cars have foul odors when they return from being cleaned or acquire smell days after? Yes / No
- Do the cars have swirls, fine scratches, scuffs, low gloss, or
flaws that may decrease your gross, cancel the sale or delay delivery? Yes / No
- Are you getting comebacks or customer complaints? Yes / No
- Does your own in-house detailer or contracted clean-up shop have the proper equipment, training and chemicals to perform the task in the safest and most efficient manner possible? Yes / No / Unsure
- Have you ever watched your current detailer perform a complete detail on one of your vehicles to know what they are doing to it? Yes / No / Unsure
- Do your vehicles still look good 2 weeks after they have been cleaned? Yes / No
- Are the carpets and upholstery stained, dirty looking or left un-shampooed? Yes / No / Unsure
- Do you waste time arguing with your detailer about the low quality of workmanship? Yes / No
- Is newspaper being used as floor mats in the car? Yes / No
- Has the color ever been stripped from leather or vinyl? Yes / No
- Are the headliners clean? Yes / No
- Is the engine shampooed and detailed properly with a non-flammable dressing? Yes / No / Unsure
- Is your detailer using tire dressing inside the car? Yes / No / Unsure
- Are the rims spotless and tires cleaned before they are treated? Yes / No / Unsure
- Is the interior and exterior finely detailed? Yes / No
- Are small problems ever made into larger problems? Yes / No
- Has your current detailer damaged a vehicle? Yes / No
- Are you losing sales because your detailer has your vehicles for days on end? Yes / No
- Has your detailer provided you with a complete check list of items covered in the detail and do they live up to it every time? Yes / No
- Will they let you watch them detail the car, see the equipment & chemicals? Yes / No
- Does your technician use a paint gauge to measure paint thickness? Yes / No
- Does your technician use terry towels, shop rags, t-shirts and other rough materials to wipe down cars or dress cars with rags? Yes / No
- Does your shop do more than 4-6 complete details per day? Yes / No
If any of your answers were red we are sorry to hear that! Professional detailers are rare it's unfortunate but true. Amateurs presenting themselves as professionals is a common in this industry. A general rule of thumb is that if you are looking for a detailer stick with a shop that only performs detailing tasks this would include all detailing aspects and window tinting. Some detail shops are even known to offer kick-backs and other incentives for the business sent to them. Sounds fantastic doesn't it - not really! The money being put into your pocket better exceed the headaches, loss of sales, complaints and repair bills. A professional detailer may cost more but the result is a vehicle that looks well maintained, grosses more money, sells faster and does not create negative effects.
Diamond Detailing Solutions To Your Detailing Dilemma's
Quality isn't expensive it's priceless!
Looking for a new auto detailing shop? Professional Detailer Romeo Styles of Diamond Detailing A.R.T a Master Detailing Technician experienced, trained and certified in complete automobile detailing packages, new / used car deliveries, auction detailing and total vehicle recon offers his expertise to new and used car dealerships in the Guelph.
Looking to train your staff to become professional automotive detailer? There is no better place than Diamond Detailing. We offer complete training
Romeo can be commissioned to provide training and certification for your staff at our facility. Romeo Styles has assisted many businesses over the years to help their staff become better detailers, to help their shop become more efficient, and to produce professional results.
- We hope you're customers have the highest expectations because that is what we aim for. Diamond Detailing will teach your staff how to detail cars the Diamond Detail way. Professional results come from professional training - that's the "Diamond Detailing Difference"
- From new car clean-ups to used car detailing we teach your staff to rejuvenate vehicles back into a flawless state or as like-new as possible
- We provide training about the correct tools and equipment to use
- Your staff will learn how to identify swirl marks, different types of scratches, paint defects, paint damage and learn how to minimize, prevent and correct them
- We will provide you and your staff with a list of reputable chemical and equipment suppliers. You will learn which brands provide the best protection and how to properly dilute chemicals to eliminate damage and reduce cost by hundreds of dollars per month
- We teach your staff to follow systematic detailing procedures that efficient and effective
- Provide knowledge of vehicle surfaces
- Identify the different types of vehicle paint finishes
- Educate staff about complete fabric, vinyl, leather, paint and rust protection
- You will learn how to operate equipment and machinery (high-speed buffing, orbital, dual action, extractors, steamers, pneumatic tools, pressure washers...)
- You'll learn what to remove and what not to remove
- Preserve original warranties
- Measure paint
- Identify the least aggressive tools, chemicals and equipment and follow steps to complete the task
- Perform professional interior detailing
- Perform professional exterior detailing
- Upon successful completion your staff member will receive Diamond Detailing certification
If you would like further information on the Diamond Detailing training courses, please contact our office at (519)824-3915
More ways to learn about professional detailing:
Coming soon Diamond Detailing Distance Learning Course
Coming soon Professional Automotive Detailing the Diamond Detailing Way book written by Romeo Styles
|
To discuss your car care options call us today or visit us at:
Diamond Detailing 355 Elmira Rd. North Unit 139, Guelph, Ontario, Canada
(519) 824-3915 |
|
